Brief: Develop Toyota Brand content for social and streaming platforms. They need to be simple and inspire people to go places.
Solution: Created six simple, ahh-inspiring stories that can only come from Toyota. These were also cut to :06 and Vertical.
Brief: Create a dynamic digital content for a variety of online platforms to the launch Mazda’s new CX-30 vehicle.
Solution: Created a multi prong approach from using partners like TEADS and JVOX to create rich interactive experience.
We also created dynamic content optimization creative which was a first for Mazda. Allowing Mazda to create 76 unique videos that optimized to deliver unique creative to each user.
1. and 2. Examples of the 76 pieces created for the dynamic content optimization placed in Social, YouTube, Tremor and Exponential units.
3. Example of TEADs InRead interactive unit
4. and 5. Examples of some interactive OLA units
Brief: Create a templated interactive unit that can be used for all vehicles for in-market digital units.
Solution: Developed an interactive deep-dive for every vehicle. Each experience captures the personality of the car.
1. Example Mazda6
2. Example CX-9
3. Example Mazda3 Hatchback
Brief: Create a page-grabbing unit that's interactive and shows off the new Mazda3 anthem spot.
Solution: Created a unit where the main focus was getting users to watch the spot and then be able to interact with when the unit was over.
Brief: Create an ad that shows the commitment, passion, and family Mazda brings to the motorsports world.
Solution: Each ad is trying to capture little moments that make up a great track day. Wether you are getting prepared for the big race or your just a child dreaming of the day you get to.
Brief: Create a campaign that illustrates Mazda's ability to create not just a great driving but also a great design that rivals premium brands.
Solution:
Summer Driver's Choice Event
An event that takes premium car owners and put them to the test by disguising 3 vehicles, 1 Mazda and 2 premium cars and see how they would respond to to each vehicle not knowing the brand name first. Then capture there response once they discovered the truth. We did this both for sedan and cuv.
Brief: With a small budget create a unique 30s spot for CUV from a mix of current assets and new assets.
Solution: Created CUV spot that capture life’s wonderful moments when a spontaneous drive leads to inspirations.
Brief: Create an eye catching truck wrap for the all the Mazda parts trucks out on the road.
Solution: Developed truck wrap illusion that make it feel as if you are appearing into the truck and what the truck is shipping but with a twist.
Brief: Create a new certified pre-owned brochure that can be utilized on the floor and be used as a check list for the purchaser.
Solution: Create a brochure with 2 different inside back covers. This way the dealership can order just certified pre-own brochures. As well as give every car a brochure to go with the purchase as check list for what the what you get with your certified pre-owned car.
Brief: Create a video from all of Mazda existing content for large video wall format with a graphical treatment. To be used for new dealership video wall and experiential video walls.
Solution: Created 6 unique storied that together captures Mazdas brand as a whole.
Brief: Develop a direct mail piece that helps launch the all new Mazda3 with all of its new features and innovations. Also incorporate the current courage, creativity and conviction into the piece.
Concept Solution: Create a unique oyster fold piece that contains image recognition to give the piece a highly interactive function. Each piece has it own unique new features to explore about the Mazda3. Giving the viewer deep dive into all things Mazda3.
Concept: Create a campaign that brings the popular scientifically proven best road trip in America post live to everyone in America.
The live stream event would take place over a 10 day period in which a team of drivers would set off on the trip. The event would be stream live on all channels form Facebook, Youtube, Instagram to digital out of home. During this time strategic points will be mapped out where the TV commercial would tap into the live stream and give the audience breath taking moment across the american landscape. From a sunset on the coast to sunrise dessert and in between. Bring the the most iconic lovable American roads to everyone person.
Brief: Create a video that show the evolution of the agency and client both through work and the relationship create over for 5 years for the anniversary celebration.
Solution: Use an animated time line to illustrate all the work and relationship that have been forge throughout each year. Giving a texture of both the work and the people it takes to get the work done.
Brief: Create a print ad the helps illustrate the advantage of icebreakers new chewable gum.
Solution: A print ad the brings out the natural doodler in all of us. Playing off all the different place you hate getting gum stuck in and how dissapering gum easly sovles this problem for you.
