Brief: People didn’t realize Toyota had an all-electric SUV.
Solution: So we didn’t overexplain it. We put two friends on screen — one convinced, one skeptical — and let their banter do the convincing. If they’re arguing about it while looking at the car or sitting in it, the message lands fast: Toyota’s electric SUV is already here.
Brief: Craft bite-sized Toyota stories for social and streaming. Each one should spark a little wanderlust.
Solution: We created six fresh, feel-good Toyota tales that invite you to explore. They’re also sliced into quick six-second vertical snippets.
Brief: Create a dynamic digital content for a variety of online platforms to the launch Mazda’s new CX-30 vehicle.
Solution: Created a multi prong approach from using partners like TEADS and JVOX to create rich interactive experience.
We also created dynamic content optimization creative which was a first for Mazda. Allowing Mazda to create 76 unique videos that optimized to deliver unique creative to each user.
1. and 2. Examples of the 76 pieces created for the dynamic content optimization placed in Social, YouTube, Tremor and Exponential units.
3. Example of TEADs InRead interactive unit
4. and 5. Examples of some interactive OLA units
Brief: Create a templated interactive unit that can be used for all vehicles for in-market digital units.
Solution: Developed an interactive deep-dive for every vehicle. Each experience captures the personality of the car.
1. Example Mazda6
2. Example CX-9
3. Example Mazda3 Hatchback
Brief: Create a page-grabbing unit that's interactive and shows off the new Mazda3 anthem spot.
Solution: Created a unit where the main focus was getting users to watch the spot and then be able to interact with when the unit was over.
Brief: Create an ad that shows the commitment, passion, and family Mazda brings to the motorsports world.
Solution: Each ad is trying to capture little moments that make up a great track day. Wether you are getting prepared for the big race or your just a child dreaming of the day you get to.
Brief: Create a campaign that illustrates Mazda's ability to create not just a great driving but also a great design that rivals premium brands.
Solution:
Summer Driver's Choice Event
An event that takes premium car owners and put them to the test by disguising 3 vehicles, 1 Mazda and 2 premium cars and see how they would respond to to each vehicle not knowing the brand name first. Then capture there response once they discovered the truth. We did this both for sedan and cuv.
Brief: With a small budget create a unique 30s spot for CUV from a mix of current assets and new assets.
Solution: Created CUV spot that capture life’s wonderful moments when a spontaneous drive leads to inspirations.
Brief: Create an eye catching truck wrap for the all the Mazda parts trucks out on the road.
Solution: Developed truck wrap illusion that make it feel as if you are appearing into the truck and what the truck is shipping but with a twist.
Brief: Create a video from all of Mazda existing content for large video wall format with a graphical treatment. To be used for new dealership video wall and experiential video walls.
Solution: Created 6 unique storied that together captures Mazdas brand as a whole.
Brief: Develop a direct mail piece that helps launch the all new Mazda3 with all of its new features and innovations. Also incorporate the current courage, creativity and conviction into the piece.
Concept Solution: Create a unique oyster fold piece that contains image recognition to give the piece a highly interactive function. Each piece has it own unique new features to explore about the Mazda3. Giving the viewer deep dive into all things Mazda3.
Brief: Create a print ad the helps illustrate the advantage of icebreakers new chewable gum.
Solution: A print ad the brings out the natural doodler in all of us. Playing off all the different place you hate getting gum stuck in and how dissapering gum easly sovles this problem for you.
